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LifeStyle Enhancing eServices on Subscription

The network of LifeStyle Direct companies, acting as product licensees of eServe delivers Online Subscription Services to Consumers globally. These services include our CareAssist Support Bundle, PayPayYa eWallets & Digital Payments and our Premier ADVantage Card.

CareAssist Support Bundle
PayPayYa eWallets & Digital Payments
Premier ADVantage Card

♦  Mobile Response

♦  Life Coaching

♦  Loyalty Rewards

CareAssist provides Emergency Mobile Response and an Online Life Coaching Service on subscription
with Loyalty Rewards for annual subscribers.

We offer an iSOS Emergency Mobile Response Application (Customised Emergency Response) and our LifeGuru Online Life Coaching Service with a Subscription Reward Programme (to encourage sales and regular payments) as a bundled, single service to consumers, on subscription.

* CareAssist is sold under various brands in 122 territories.

♦  Multi-Currency eWallets

♦  Global Money Transfer

♦  Online Banking

PayPayYa provides Multi-Currency eWallets, Global Money Transfer
& Online Banking on ALL-INCLUSIVE Subscription.

Our PayPayYa Digital Payment Bundle offering is a Multi-Currency eWallet and Global Payments service, with 3 subscription tiers, which offers ALL-INCLUSIVE transactions at the fixed cost of the chosen monthly subscription option, as well as the option to pay-per-use for transactions with no minimum monthly commitment.

* PayPayYa is rendered by PLANetPay Global Oü.

* PayPayYa is only available in the EU.

* PayPayYa is still under development.

 

Premier

♦  Virtual & Physical Cards

♦  Secure Online Shopping

♦ FREE Revolving Credit

Premier ADVantage Card provides Secure Online Shopping, Digital Payments,
Global Point-Of-Sale & ATM Acceptance and an INTEREST FREE Revolving Credit Line.

Our Premier ADVantage Card is a prepaid Association debit card with an INTEREST FREE Revolving Credit Facility. Through the provision of just-in-time funding during the transaction authorisation process, a credit line is extended to consumers that is repayable within 30 days at no interest.

Premier ADVantage Card is offered in 3 subscription tiers, which offers ALL-INCLUSIVE transactions at the fixed cost of the chosen monthly subscription option, as well as the option to pay-per-use for transactions that exceed the all-inclusive transaction count.

Consumers can pay for goods or services at more than 35 million merchants worldwide and perform global ATM transactions.

Premier ADVantage Card affords subscribers the ability to create one-time-use Virtual Cards that can be used for Secure Online Purchases or to manage recurring subscriptions.

These Virtual Cards could also be used as payment funding methods for various Digital Payment Applications globally.

We are able to issue both our Virtual & Physical Premier ADVantage Cards through Private Label Issuing agreements with duly registered and regulated eMoney Institutions.

* Premier ADVantage Card is rendered by PLANetPay Global Oü.

* Premier ADVantage Card is only available in the EU.

* Premier ADVantage Card is still under development.

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Our Business

Through a collaboration of product participants in Africa, the Americas, Asia, and Europe we  perform all functions pertaining to the provision, delivery and management of online subscription services to consumers, including consumer boarding, billing, subscription payment collection and CRM. Our subscription service products are distributed to consumers globally, through a network of regional resellers.

In addition to providing core product offerings to our regional resellers, we craft product bundles and brands specifically for each market, through brand-specific cost-benefit and language localisation. We often add subscription loyalty reward benefits and offer monetary marketing support to our resellers.

Products
Continents
Countries

What We Do

We render and distribute intangible products and subscription services to the aspirational sector of the mass consumer market globally.

Why We Do It

Improving the lives of others is as important a goal to us, as is our responsibility towards principle stakeholders. In line with this philosophy, we tailor our unique products and services for each market territory.

These creative product offerings are specifically tailored for the wider portion of the population of a specific market and aims to address shortcomings in traditionally available service offerings, with cognisance of social and cultural values.

How We Do It

We employ creative Business Models, Marketing Solutions, Risk Profiling and Technology to find innovative solutions that give our businesses a competitive edge in the eServices space.

Why Consumers Love Our Products

For decades, the aspirational sector of the mass consumer market had limited access to professional advice and financial services products, due to high costs and ever-increasing complex, restrictive regulations and systemic discrimination.

Our research has shown that these consumers have a real need for Emergency Response Support, Access to Financial & Professional Services and a Financial Buffer. Considering this situation, we offer the only true alternative to regulated financial services, such as insurance and finance products.

Our unique approach to product offerings has proven to be widely acceptable and in high demand in almost every territory that we have ventured into, or at the very least has great appeal to a specific market segment within each country.

Take-On Procedures

Subscribers can benefit from our services via various distribution channels that lead to secure online product portals that facilitate customer boarding. Stringent security and validation checks are employed during this boarding process.

Subscription Payments

Consumers may pay for their subscription services through various Card Association Programs, such as MasterCard, VISA and CUP. Our various product portals in Africa, the Americas, Asia, and Europe act as secure gateways for consumers to register and capture their payment card details.

Risk Management

At LifeStyleDirect we value our clientbase and its integrity and therefore take risk management, legal compliance and industry guidelines seriously. We ensure that the full scope of our operation adheres to: Payment & Card Industry Guidelines, Stringent Internal Risk & Fraud Checks and our Anti-Money Laundering Policy.

Where We Started

Our product offerings are the culmination of years of cycled product development, testing, tweaking and re-testing since 2014. We could pilot our offerings in two countries for the first time from April 2016. The beginning of 2017 brought about further roll-outs and piloting at a rapid rate.

Where We Operate Now

We currently offer localised service offerings across 5 continents in almost all of 122 territories, which include: Argentina, Australia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Bolivia, Bosnia, Botswana, Brazil, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cote d’Ivoire, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, DRC, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Haiti, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lithuania, Macedonia, Madagascar, Malaysia, Mexico, Moldova, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, UAE, Uganda, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan, Vietnam, and Zambia.

Service Benefit Currencies

We offer our global value propositions in the following 91 currencies: AED, ALL, AMD, ARS, AUD, AZN, BAM, BDT, BGN, BOB, BRL, BWP, BYR, CAD, CHF, CLP, CNY, COP, CRC, CZK, DKK, DOP, DZD, EEK, EGP, EUR, GBP, GEL, GTQ, HKD, HNL, HRK, HTG, HUF, IDR, ILS, INR, IQD, JMD, JOD, JPY, KGS, KHR, KRW, KWD, KZT, LAK, LBP, LKR, LYD, MAD, MDL, MKD, MMK, MXN, MYR, NAD, NIO, NOK, NPR, NZD, OMR, PEN, PHP, PKR, PLN, PSP, PYG, QAR, RON, RSD, RUB, SAR, SEK, SGD, THB, TJS, TMT, TND, TRY, TTD, TWD, UAH, USD, USD, UYU, UZS, VEF, VND, YER and ZAR.

Product Support Languages

Our localized products are currently rendered and supported in the following 65 languages: Abkhaz, Albanian, Amharic, Arabic, Armenian, Azerbaijani Turkic, Belorussian, Bangla (Bengali), Bosnian, Bulgarian, Burmese, Cantonese, Czech, Danish, Dutch, English, Estonian, Filipino (Tagalog), Finish, French, German, Greek, Haitian Creole, Hausa, Hebrew, Hindi, Croatian, Hungarian, Bahasa Indonesia, Italian, Japanese, Georgian, Kazak, Khmer, Kyrgyz, Korean, Lao, Lithuanian, Macedonian, Malay, Malagasy, Mandarin, Nepali,  Norwegian, Oromo, Punjabi, Polish, Portuguese, Romanian, Russian, Sinhala, Slovak, Slovenian, Spanish,  Serbian, Swahili, Swedish, Tajik, Thai, Turkmen, Turkish, Ukrainian, Urdu, Uzbek and Vietnamese.

Global Customer Care

We render global customer support via Online Chat, eMail and Voice during extended office hours through our network of CRM consultants in Bangkok (Thailand), Cape Town (South Africa), Sao Paulo (Brazil) and Tallinn (Estonia). We further service our customers 24/7 online through our Product Web Portals, Mobile Applications and Artificial Intelligent Messaging and Online Chat services.

What the Future Holds…

We currently stand on the verge of an aggressive global expansion drive. We are working hard at expanding our reach to our targeted 122 countries. Exciting future products and innovative distribution channels are also in the pipeline…

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Our Product Brands

The network of LifeStyle Direct companies renders product bundles under various brands specifically for each market, through brand-specific cost-benefit,, currency and language localisation:

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